Gao Xiaosong co-founder of Alibaba Music Group partners with Qingting.fm

  Gao Xiaosong is the current Chairman of Alibaba Entertainment Strategic Committee, co-founder of Alibaba Music Group, is a Chinese-language composer, songwriter, music producer, director, and “Campus Folk” representative.   Gao Xiaosong, a popular musician in China, said he would lend his voice to the 200 million users of Qingting.fm as part of a partnership…

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Southwest Airlines launches a new music platform Southwest.fm

Southwest Airlines launches a new music platform, Southwest.fm, which serves as a destination for inspiration and discovery of new music. At the center of the program for each participating artist is a Live at 35® performance, where artists perform onboard a Southwest flight at 35,000 feet. Each artist’s Live at 35 video is hosted on…

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How does the World’s No. 1 Brand Engage with Millennials & GenZ in Latin America?

The Coca-Cola Company, the world’s largest beverage company, launched an interactive online radio station providing a 24/7 platform for GenY & GenZ. Coca-Cola named the project with a unique and hip domain extension that connects with both generations thereby converting the valuable hard-to-reach demographic group into true believers of the brand and making them feel…

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Anchor.fm raises $2.8 million to facilitate audio broadcasting.

Anchor.FM, the audio social network, has just raised $2.8 million and launched some new tools as it looks to make recording and transmitting interactive audio content even easier. Accel Partners, one of Silicon Valley’s leading consumer-focused investment firms, led the new round with participation from the Omidyar Network, the Chernin Group, and the eponymous audio…

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Acclaimed filmmaker Mike Mills launches 1979.fm with music that inspired “20th Century Women”

From acclaimed filmmaker Mike Mills (the Academy Award® winning Beginners), and starring Annette Bening, Elle Fanning, Greta Gerwig, Lucas Jade Zumann, and Billy Crudup. 1979.fm is a radio station hosted by Mills that focuses on the bands and music that inspired “20th Century Women” and continue to be classics of that era. David Bowie, Suicide,…

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