Warren Buffet’s Automotive division, with 78 independently operated dealerships producing over $8 billion in revenue, recently launched a hyper-focused Internet Radio campaign featuring the .FM domain to better Brand, Track & Focus on ROI.
The campaign correlates each .FM dealership domain (e.g.: bmwoflincoln.fm, huskermercedes.fm, southcountylexus.fm, volvoofdallas.fm, midwaychevy.fm, infinitioncamelback.fm) with its corresponding .com.
This type of targeted, local branding allows for online differential tracking and immediate “Call to Action” marketing that provides Berkshire Hathaway Dealerships to fully optimize ‘Return on Investment’, generating a unique and valuable Internet Radio Ad Campaign.
