Berkshire Hathaway Automotive Launches Internet Radio Campaign w/ .FM
Warren Buffet’s Automotive division, with 78 independently operated dealerships producing over $8 billion in revenue, recently launched a hyper-focused Internet Radio campaign featuring the .FM domain to better Brand, Track & Focus on ROI. The campaign correlates each .FM dealership domain (e.g.: bmwoflincoln.fm, huskermercedes.fm, southcountylexus.fm, volvoofdallas.fm, midwaychevy.fm, infinitioncamelback.fm) with its corresponding .com. This type of…